How Did Our Paths Cross
I can only assume that you are here because you want to know “How to Create a Small Business Website”, which includes (but not limited to) marketing, sales and technology.
Was it a google search, clicked a link from a forum board or social media site, how about an email campaign or were you referred?
Whatever brought you to SMBPress I hope your visit is fruitful and you find what you’re looking for. We will do our best to get you upto speed with webinars, podcasts, how-to articles, ebooks and video tutorials.
If for whatever reason we don’t cover or didn’t answer your question then leave a note in the forum and I’m sure you’ll get a response–sooner or later.
Researched and Verifiable Data
If you are in the business of learning then you are in the right place. All the information provided here has been well researched and can be independently verified. More often than not you will be getting the source or as close to it as possible.
I want this information to be actionable and being an entrepreneur myself, I rely on things being action-ready. If I research something, anything, I want details but mainly the ability to learn by trial-and-error.
So without further ado, lets get started.
What are you selling and to Who
Fresh out of the military and ready for a new adventure I joined a small business that had a store front at 18 Vesey St, between Church and Broadway, New York NY.
That small business was engaged in the newest form of business at the time–ecommerce. It changed my life.
Since then I have spent the last 18yrs helping consult startups, small, medium and few large businesses on how to start, manage and maintain a business online.
Now-a-days the term e-commerce doesn’t invoke as many questions as it did back then. “What is it, How does it work?” etc. I learned html, hosting, digital cameras, ad copy, you name it–anything and everything I could that I believed would help me be better at marketing and sales.
Got so good at it that at the height of the business the owner and I generated sales that put the company as a ‘Top 10’ eBay seller. We had acheived a major milestone. One day we even got a call from the C.E.O at that time, Meg Whitman, to let us know the servers would be down for maintenance and updates.
I began a love affair with learning new things, figuring out how to solve technological issues and became part of a small group of early adopters. It was an amazing time in my life that I will never forget.
Getting to the Point
I know your saying, James what does all of that have to do with starting a business online? Well let’s step out some of what I just told you. Let’s start with the basics.
What were we selling and to who?
We sold sports and entertainment collectibles and memorabilia from the 50’s, 60’s, 70’s, 80’s along with other time periods but mostly from those decades. The items included concert tour books, un-used tickets, tv&movie posters, toys, autographs and many many other categories.
We had over 10K square feet of merchandise, it was alot.
The who was the world, or more aptly who ever had an internet connection and more specifically was on eBay and interested in our goods. We sold nostalgia or memories to baby boomers and gen-x.
The point is I understood what I was selling and to whom so it allowed me to sell my product and later my services in a way that is meaningful and relevant–in short I was able to connect with the buyers.
This is where I first learned to Sell the Problem I Solved and Not the Product, and you should do the same.