Be a Writer, Actor and Director
We live in the day and age of 24/7 365 cycles of likes, tweets, pins, plus’s and memes consumed via posts, pics, videos and more.
What that means is every form of communication, albeit local or world news, updates from family, friends and associates is packaged into something that informs or some-how relates to or is relevant to us.
We engage this content via the ever-evolving mobile web and stake our positions with endorsements (likes, retweets etc) or voice our sentiment via blogs, testimonials, comments etc.
If you want to sell something, anything, package it into a story. Figure out what your selling and to whom, then ask yourself “How can you sell the problem you solve (product/service) packaged as a story?”
We are ALL Clint Eastwood–Writer, Actor and Director.
Tools: Blog, eCommerce, Forum
How are you going to tell (sell) your personal and/or brand story? That is to say, through a blog, via an ecommerce site, members only forum, podcasts or webinar–How?
SMBPress will show-and-tell you various methods using WordPress and Genesis as a Foundation. That includes all the ancillary components you’ll need–domain name, hosting, cPanel etc to get setup and explain as simply as possible what it all means and how it all works together.
Have More Than an Idea
When it comes to selling on the internet and wondering if somebody, anybody, is interested in your product and/or service–guessing is not an option.
All the time, energy, and resources (funding) you put into your project has to yield ROI and grow as soon as possible. Period.
With the agenda clearly stated understand that research will be your start point–everytime. If it’s not then make it. You can’t afford for your decisions not to be data-driven.
Your initial research should cover website fundamentals such as keywords–how does your market find the product/service, monthly search volumes–how many people actually look for your product/service, competitors–which sites are currently doing what you want to be doing?
There is SO MUCH MORE GROUND to COVER than what I briefly outlined. I can’t stress this enough–have more than an idea.
Fail Often and Fail Fast
The idea of failing often and failing fast is not unique. The point is figure out what you don’t know, refine what you do and scale.
After you gather data start to figure out what strategies and tactics you will deploy. Meaning what tools you will use and why, when and where to deliver key marketing messages and how you are going to manage your time to actually achieve all this?
Nobody said it was going to be easy–who hasn’t heard that before.
Blogs, Social Media, Podcasts & More
So far we discussed knowing what you’re selling and to whom, packaging your product/service into a story, making data-driven decisions and now let’s talk about inbound marketing.
Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
The definition above is what’s given to the components, steps and process, by those that coined the term, and which you are to operate. What you have to figure out is how to market your product/service in the aforementioned manner. This is the way smart businesses advertise online.
Create schedules for ideation and calendars to publish articles, post to social media, hold webinars and so on. It is detailed, it is necessary and it will keep you from pulling your hair out–if you have any.
Some ideas may seem foreign or downright impossible to you. Take a deep breathe and know SMBPress will be here to help guide you every step of the way. There have been many mistakes made and a lifetimes worth of lessons learned. Put in the time, commitment and stay the course. It works–thousands of folks can’t be wrong.